John is a third generation agricultural producer with more than 30 years in the cattle business and extensive knowledge of cattle feeding, procurement and risk management. John attended Olds College, graduating from the Agriculture Production program. He served as a director on the Alberta Cattle Feeders Association board for many years, helping to improve the industry alongside other knowledgeable producers. Over the last 15 years, he has developed the Linus7 Cattle Financial System, an online risk management program for the U.S. and Canadian cattle feeding industry.